Opening
Event

Sadly, the City of Nice is facing a universal waste management challenge : over 1 million cigarette butts a day - by far the most common waste found on the ground in Nice - regardless of the type of public space studied. So how might we encourage smokers to implicitly respect the rules of cleanliness of the city of Nice? 

Solution

The Ricochet project consists of a set of three complementary solutions: a revised, improved trash can, a new trash-totem, and an original signage/communications campaign. Based on in-depth research in behavioral design, the solution attempts to respond to smokers’ complex relation to public space, level of addiction, and psycho-geographical context. 

Impact

This partnership project not only opened the city of Nice Propreté department and elected officials to design methods, it also resulted in the hiring of a student intern who continued her master thesis on the topic. The city of Nice has filed a patent to protect the Trash-totem design, their contracted manufacturer is currently developing a prototype of the revised trash can solution, and is about to test it in pilot locations.